It includes the use of image assets and short form video content to convey the message to potential customers.

Advertisers are attempting to capture audiences that are likely on social platforms for other purposes (keeping up with friends, family, current news and trends). While social PPC allows for more engaging/sharable content, advertisers still need to manage ad placement, custom audiences, conversion pixels and metrics, ad schedules, location targeting, Ad copy, digital assets and much more. The plus side to this is these ads are reach a wider range of audience members than paid search typically.

Social PPC unlocks an advertisers capability to target the right consumers with features like negative targeting and remarketing to consumers who’ve already expressed interest.

Due to a wider audience and a quickness of users on the platform, the results of your campaigns are available and actionable at a must faster rate than paid search.